A set of measures regarding the use of social media as channels for communication with the brand's audience as well as solving other business tasks of the company.
Targeted advertising works to attract a narrower target audience. There is a large number of tools for setting up targeted advertising.
Algorithms affecting SEO promotion change frequently. But the main task remains untouched - it is being TOP Google search for the longest time.
Using certain services to promote your online resources is less effective than a comprehensive set of many coordinated marketing channels with clear KPIs.
The function of contextual advertising is to attract the attention of the target audience to a certain news, product or service as quickly as possible.
The main task of the digital strategy is to select and strongly apply tools that will help your business reach the highest level.